Someone Had To Do It as a campaign created a lot of interest in the debit card program that was initiated by Mercury Service Group. This card was branded to its revolutionary partners throughout time. No other card could provide the benefits and revenue loads that this one provides, so much like all other firsts, CONEXT® was and is the first commercial banking product that can literally replace the bank. This campaign was one of many that illustrated the benefits of the card, as well as the rationale for Money Service Businesses to adopt the card for their customers. Branding, exhibition displays, collateral material, marketing and training materials are all part of the everyday with CONEXT.